Artificial intelligence (AI) is already reshaping the digital marketing landscape in Cameroon. From
chatbots integrated into WhatsApp to automated content creation tools, businesses now have
access to powerful solutions that boost efficiency and performance.
Chatbots: 24/7 Customer Support
With AI, businesses can automate responses to frequently asked questions (opening hours,
pricing, availability). On WhatsApp or Messenger, chatbots reduce waiting times and significantly
enhance the customer experience.
Benefits for Cameroonian Brands
- Cost reduction: no need for a team available 24/7.
- Improved customer satisfaction: quick and personalized responses.
- Increased sales: chatbots can guide customers directly toward a purchase
AI in Marketing Content
Beyond customer service, AI also enables businesses to:
- Generate content (social media posts, product descriptions).
- Optimize online ads (Meta Ads, Google Ads).
- Analyze consumer behavior to refine marketing strategies.
Challenges and Opportunities in Cameroon
While AI adoption is still gradual, it represents a major opportunity for local SMEs: becoming
more competitive, standing out in the market, and improving operational efficiency.
scale faster and meet the expectations of an increasingly connected customer base.
