In a context where 95% of Cameroonian internet users connect via smartphones, video has
emerged as the most engaging form of content. Whether for entertainment, education, or
advertising, video resonates strongly with younger generations and captures attention more
effectively than any other format.
The Rise of Video on Social Media
- Facebook & Instagram: Videos generate on average 2 to 3 times more engagement than
- photos.
- TikTok: Now the favorite platform among young Cameroonians, turning short clips into
- viral content.
- YouTube: Widely used for tutorials, testimonials, and educational content.
Why Video Works So Well
- Immersion and emotion: Stories told through images create stronger emotional
- connections than text alone.
- Easy to consume: Videos are quick to watch, even on the go.
- The power of storytelling: They allow brands to build a strong, memorable identity.
Tips for Businesses
- Focus on short, impactful videos (under 60 seconds).
- Adapt content to local trends (music, humor, culture).
- Optimize for mobile and add subtitles to maximize accessibility.
Video is not a passing trend—it is the cornerstone of digital marketing. Businesses that
embrace it effectively will gain visibility, strengthen brand awareness, and boost conversions.
